OUR COLLABORATIONS

Lidao Trading Co. Ltd Forms Equal Partnership with Auzrine Beauty to Supercharge B2C Sales for WD TCM Lifestyle Products

Thailand, 25th May 2023 – Lidao Trading Co. Ltd (Thailand) an established trading company with vast expertise in the FMCG, Coffee & Bakes industry, is excited to announce its equal partnership with Auzrine, a dynamic player in facilitating the B2C sales of WD TCM lifestyle products. This collaboration aims to strengthen the B2C sales of WD TCM Lifestyle products and supercharge the success of the TCM skincare industry. The partnership was facilitated by Kingdom Of Esther, the brand custodian of WD TCM Lifestyle products.

As a trusted name in the trading space, Lidao Trading brings its extensive experience and established network to propel the success of WD TCM Lifestyle products in the B2C market. With a strong track record in managing and distributing various products such as FMCGs, Coffee & Bakes, Lidao Trading is well-equipped to expand the market reach and maximise sales efficacy for WD TCM Lifestyle products.

The equal partnership with Auzrine Beauty signifies a strategic alliance that combines the strengths of both companies. Auzrine's team expertise lies in facilitating B2C sales channels, including prominent platforms such as Lazada, Shopee, and the brand new TikTok sales platform. With their proven ability to optimise online marketplaces, Auzrine will work closely with Lidao Trading to ensure the effective placement and promotion of WD TCM Lifestyle products in the B2C space.

We are thrilled to enter into this equal partnership with Auzrine Beauty Singapore," said Ms Lisa Ly, Director of Lidao Trading. "With their proficiency in B2C sales facilitation and our extensive trading experience, we are confident in our ability to elevate the sales efficacy of WD TCM Lifestyle products and provide customers with easier access to these exceptional skincare solutions."

Kingdom Of Esther, as the brand custodian of WD TCM Lifestyle products, played a pivotal role in facilitating this collaborative partnership. Their deep understanding of the brand and dedication to its growth and success made them an integral part of this arrangement.

"We are delighted to witness the partnership between Lidao Trading and Auzrine," stated Ms. Winnie Liw, CEO & Founder of Kingdom Of Esther. "This collaboration represents a significant milestone for WD TCM Lifestyle products, as it combines the expertise of two amazing business teams to drive sales and bring our exceptional TCM lifestyle products to a broader customer base."

Through this partnership, Lidao Trading and Auzrine Beauty Singapore will leverage their collective strengths to supercharge the B2C sales for WD TCM Lifestyle products. By capitalizing on Lidao Trading's trading expertise and Auzrine's proficiency in B2C sales channels, the collaboration aims to establish WD TCM Lifestyle as a leading skincare brand and enhance customer accessibility throughout various online platforms.

Auzrine: Facilitating Successful B2C Sales Channels for WD TCM Lifestyle Products

Singapore 2023 - Auzrine Beauty (Singapore), a dynamic and innovative Singaporean company, has emerged as a key player in facilitating the B2C sales channels for WD TCM Lifestyle products. The partnership between Auzrine and WD TCM Lifestyle marks a significant collaboration that aims to revolutionize the WD TCM skincare industry in Singapore and Southeast Asia (SEA). With its proven track record and commitment to excellence, Auzrine is positioned as a reliable and credible partner for WD TCM Lifestyle's expansion in the B2C market.

Credibility and Expertise:

Auzrine's credibility as a leading sales facilitator in the e-commerce space stems from its extensive experience in managing online marketplaces, including Lazada, Shopee, the company's official website, as well as emerging platforms like TikTok with the engagement of a professional Advertising/Marketing Co - Seconds Media Pte. L.

Auzrine's expertise lies in the team's deep understanding of the digital landscape, consumer behaviour, and the latest trends in e-commerce. The company employs a team of skilled professionals who possess a wealth of knowledge in marketing, branding, content creation, and customer relationship management. Leveraging on their collective expertise, Auzrine develops comprehensive strategies tailored to each platform to drive traffic, generate conversions, and build brand loyalty.

Deep Collaboration with WD TCM Lifestyle Products:

The latest announcement highlights the deep collaboration between WD TCM Lifestyle products and Auzrine Beauty Group in Singapore and SEA. This collaboration signifies a shared vision to revolutionize the WD TCM skincare industry and provide customers with exceptional products that combine traditional Chinese medicine and modern skincare technology; understanding the importance of using WD TCM lifestyle products for oneself.

Through this strategic partnership, Auzrine will employ its expertise and resources to manage and optimise the B2C sales channels for WD TCM Lifestyle products. This includes creating compelling product listings, optimising search visibility, curating engaging content, and implementing targeted marketing campaigns. Auzrine's role extends beyond sales facilitation, as they will also collaborate closely with WD TCM Lifestyle to develop marketing strategies, brand positioning, and customer engagement initiatives.

The collaboration aims to elevate the presence of WD TCM Lifestyle products in the online marketplace, enhance customer experiences, and drive sales growth. By leveraging Auzrine's proficiency in digital marketing and their in-depth understanding of the target audience, the partnership is poised to deliver exceptional results, increasing brand awareness, and establishing WD TCM Lifestyle as a trusted and preferred skincare brand in Singapore and SEA.

"We are thrilled to announce our deep collaboration with Auzrine Beauty Group in Singapore and SEA," said Winnie Liw, the CEO & Founder of WD TCM Lifestyle. "Auzrine's proven expertise in managing B2C sales channels and their passion for driving results align perfectly with our goals. Together, we aim to offer customers unparalleled access to our high-quality WD TCM Lifestyle products and redefine the skincare industry."

Buy 2 Sell x WD TCM Lifestyle Products

Vietnam 2023 - We are delighted to announce our collaboration with Buy 2 Sell to expand wd.tcm products to Vietnam!

Buy2Sell Vietnam is a leading B2B e-commerce platform with the largest source of imported goods in the country since 2015. It is distributing more than 200,000 goods from more than 60 countries around the world and has over 120,000 wholesalers in Vietnam.

Buy2Sell is in partnership with UOB Bank (Financial lending BizMerchant), CJ Logistics (import and export logistics service) and large retailers like Lotte Mart and SC Vivo City.

Thank you Jimmy Nguyen, Senior Biz Director of Buy2Sell and Anna Thuy, B2B Sales & Marketing Secretary of Buy2Sell.

Professional Academy

Professional Academy is a fashion stylist training academy formed by Angeelia Phua in August 2021. Together with Kingdom of Esther (KOE), a strategic partnership was born out of a common vision to provide a holistic approach towards personal care and building self-esteem for individuals.

Professional Academy offers programmes in areas of Fashion, Style & Image management.

With expert mentoring, you will find that you have all the resources and skill sets needed to set yourself apart from the myriad of Fashion Stylists, Image Consultants, and Personal Shoppers available for engagement in the market.

We offer home-based learning using our innovative e-learning platform in the local and overseas markets.

We welcome you for a complimentary consultation if you’re deciding to embark on the journey to being a Fashion, Style & Image Consultant.

Please email us at profacademy@estherkingdom.com

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